The Cheongpyeong Gem Museum Village (CGMV) has two main goals: #1, to preserve the local identity and #2, to establish a new cultural identity in Cheongpyeong, South Korea. The former involves strategies to maintain the site's clean image by focusing on river restoration and sustainable architecture. The latter revolves around dividing the area into cultural and residential districts, with the CGMV acting as a cultural focal point, housing a museum, well-designed housing, offices, community centers, and a public plaza that highlights jewelry-related activities, education, events, and commerce.